Released on: February 4, 2008, 4:35 am

Press Release Author: Wayne C. Weeks

Industry: Marketing

Press Release Summary: Owners have greater control over the follow-up of both new
and prior customers


Press Release Body: Auburn, CA, Feb 04,2008--The actual mortgage report site, the
site consumers visit to obtain free mortgage reports, has been modified and upgraded
to allow greater control by the site owner. Recent changes include both segments of
the market; new prospects and prior customers.

For the new prospect the individual site owner can now select the frequency of the
automatic reports. In the past the reports went on an every two weeks schedule.
This allows adjustment by the site owner based upon his/her knowledge of the
particular prospect's situation.

The site owner will also have the same type of control over reports being sent to
prior customers but in addition will have the ability to select from a list holidays
and special events to recognize. These will be such things as home purchase/ loan
anniversary, wedding anniversary and birthday as well as all standard holidays.

These changes make the product even more attractive to mortgage loan originators
looking to remain in contact with their prospects and prior customers. Since loan
originators are typically very busy trying to capture the next loan, they do not go
out of their way to establish good business practices like consistent prospect and
prior customer follow-up. LeadStorm is the answer.

The originator should think of this website like a net that catches all those
hard-to-reach, unmotivated prospects and prior customers that normally slip through
the cracks. It captures them, then warms them up so that they call that particular
originator when they\'re ready.

A nice feature is that this all done automatically, so the originator doesn't have
to think about it. And they DON\'T have to be a "techie" to make this website work.

If you would like more information about this topic call Wayne at 530-888-8877 or
email him at: wayne.weeks@FireStormGP.com Additional information can also be had
at: www.LeadStormMarketing.com
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Contact:

Wayne C. Weeks
FireStorm Marketing Group LLC
2435 Vineyard Dr.
Auburn, CA 95603
United States.
530-888-8877
wayne.weeks@FireStormGP.com
http://www.FireStormMarketingGroup.com

Web Site: http://www.FireStormMarketingGroup.com

Contact Details: Wayne C. Weeks
FireStorm Marketing Group LLC
2435 Vineyard Dr.
Auburn, CA 95603
United States.
530-888-8877
wayne.weeks@FireStormGP.com
http://www.FireStormMarketingGroup.com